Your website is one of the most important tools in your marketing toolbox and it is one of the most important elements in your business strategy. As such, it must be as effective as possible if you are to achieve your business goals successfully and earn a respectable place on the market crowded with competitors. You need to make your business website stand out in order for you to be able to grow and build a strong brand.
It goes without saying that this is especially important for ecommerce businesses that sell their products or services only online, but it doesn’t mean that brick-and-mortar stores cannot benefit from having an online presence. Quite the contrary, they can showcase their products online and help their customers find their location or phone number quickly and easily before they decide to go and visit their store.
The first place that the majority of consumers nowadays turn for information on any particular business is, without a question, the Internet. They spend most of their time online and it is much more convenient for them to search for certain products or services on the Internet before making a final decision about engaging in a certain brand. Therefore, by creating a website that will perfectly showcase your business, you will be able to attract a number of new customers and gradually grow your business.
Without an online presence, you miss out on a number of potential clients and, needless to say, you risk losing a lot of revenue. With that being said, check out the following web design tips that you should apply in order to improve your website and, thus, increase your online visibility, which is certain to help you build strong brand awareness and enlarge your customer base.
Showcase Your Value Proposition
A clear value proposition on a website is one of the most crucial elements of every successful website. You need to create a clear statement that shows exactly why your business is better than your competitors’. You need to show how your products or services address your customers’ pain points and how they will meet their needs. Showcasing your value proposition on every page on your website is of utmost importance for attracting more leads and converting them into paying customers.
Do you offer lower prices? Do you offer higher quality products? Are you offering attractive discounts? You need to clearly showcase your selling points and explain all the benefits that your customers will experience if they decide to do business with you. Show them exactly why you are better than your competition and why they should purchase from you.
Apart from your value proposition, you should include several CTAs in order to encourage your existing and potential customers to buy your products or hire your services. Displaying your CTAs on every page on your website will compel people to contact your company and engage in your brand.
Make Your Website Easy to Navigate
If your website is easy to navigate, its effectiveness will be greatly enhanced. No one likes browsing and searching forever for the products or services they need so, if you don’t want your potential customers to click back after having to jump over hurdles to find what they need and move on to your competition, you need to make sure they can navigate their way through your website quickly and easily.
You need to avoid clutter at all costs, since it will make your website visitors confused and push them away. If they cannot find what they are looking for, how do you expect them to stay longer on your website and actually buy from you? Simplicity is key, and it will provide your visitors with great user experience and, thus, help you attract more quality leads that you can turn into real customers.
What’s more, uncluttered website design is vital for making your website professional and sophisticated. It is one of the elements that can make or break your success in the online world of digital marketing. Therefore, make sure you provide the visitors to your site with an easy-to-navigate website where they can find what they need in a matter of seconds and, hopefully, become your loyal customers.
Implement a Responsive Website Design
Smartphones and tablets have changed the methods in website design and it has become paramount to provide mobile users with a seamless user experience when they are browsing the Internet via their mobile devices. Since mobile users are much bigger in numbers than desktop users today, you must think about them as well, when you are designing your website.
A responsive website design is your answer, since it will allow your website to adjust its layout and configuration to the resolution and screen size of the mobile devices it is being viewed on. A website that is responsive automatically adjusts to mobile devices and enables users to easily access the desired content and find what they are looking for, thus providing them with a better user experience.
Having a responsive web design is essential for another very important reason – your SEO ranking. Google prefers mobile-friendly websites to those that are not optimized for mobile devices and it indexes mobile responsiveness when determining the ranking of websites in search engines. What’s more, it also indexes user experience, so not only will a responsive web design help you attract more customers, but it will also greatly improve your SEO ranking and, thus, help you drive more traffic to your website.
Make Your Website Quick to Load
Fast loading websites are far more effective and successful than those that take forever to load. You have certainly come across a number of websites that had you wait for several seconds (or even longer) for their pages to load, only to make you click back to the search results and visit some other website to find the content you needed. If your website does not load quickly, your visitors will do exactly the same – they will leave and possibly go to your competition, never to come back again.
Therefore, you must optimize your page load time and provide your website visitors with an excellent user experience every time they come to check out what you have to offer. With a better user experience comes better SEO ranking and, of course, higher chances of converting your website visitors into paying customers.
Page load time has a significant impact on your conversion rates. Namely, a one-second delay in page load time can lead to a decrease in your conversion rates by 7% so, by making your website quick to load, you will increase your conversion rates and manage to enlarge your customer base and generate more revenue.
Incorporate Social Media Buttons
Social media can have a great impact on your overall business, since they count billions of daily active users, and that number keeps growing with each coming day. By incorporating social media buttons into your web design and displaying them clearly on your every page, you will provide your website visitors with an opportunity to easily share your content on their social media profiles and spread the word about your business.
It’s free marketing that you should take full advantage of, as it can help you build a strong online reputation and boost your brand. Furthermore, you should provide direct links to your social media accounts, so that your visitors can instantly visit those pages and find out more about your company. That way, you will help them in that they would not have to spend much time searching for you on social media, since your direct links will instantly lead them where they want to go.
Making a website that truly stands out from the crowd is extremely important in the online world and it can make your business into a lucrative and influential one before you know it. It goes without saying that you need to implement a lot of strategies in order for you to be able to attract just the right type of audience and engage them in your brand, but the overall look of your website is one of the most important steps towards achieving that goal.
If you are a newbie and not that much of a tech-savvy person, you can always hire a professional to design your website for you and help you gain a competitive edge. There are a lot of professional website development companies you can choose from, so make sure you conduct thorough research and find the best one that will suit your every need and provide you with an excellent website to help your small business grow and perhaps become the market leader.